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AvoCarnage, is a Maui based beach club, specialising in their own brand of a sun-kissed, surfs up lifestyle. We embraced the culture surrounding this popular ocean sport, incorporated local slang into the logo and sub logos and designed a mascot or brand icon, that could be used in all marketing materials. Establishing themes of sustainability, carry through to environmentally conscious recycled packaging and bamboo clothing. The result is a playful brand aesthetic with modern impressions illustrated to represent an ideal lifestyle, and aspirational imagery depicting the lore of surf culture, with gender neutral pastel colours & natural textures.

Avo - strange and delicious fruit eaten by surfers and beach lovers
Carnage - surf slang ‘duuude, its was carnage out there’
Avo Carnage - a community of wild fruit, freedom of expression, organised chaos.

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