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Whiskey Lounge

A Hong Kong based luxury restaurant group commissioned us to cultivate a brand identity for their new and exclusive whiskey cocktail lounge. I developed a contraband aesthetic modelled on their theme of the 1920’s prohibition era. The bootleggers symbolism and high end nature of this project required refinement yet still needed to pull on an illicit “booze bandit” culture, emblematic of the rough and tough outlaw, so common to the time period.

I focused on a gender neutral colour scheme, and utilised a more cinematic approach to the launch campaign. Glossy imagery, and suggestive glamourised shots, create an ambiguous and intriguing aesthetic perfect for a grand opening. For logos and sub-logos, we reinforced a masculine emblem, returning to the rebellious establishing theme.

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