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Pilates Passion,
Personal Brand 

Pilates Passion, is the personal brand, of a highly experienced trainer, with a vast knowledge and belief in the remedial benefits of intentional and invigorating pilates. Monica selected the passion flower, as her brand’s key symbol. The colour purple represents trust, intuition, reliability and creativity. It was important to build an aesthetic that not only complimented Monica’s personality and style of teaching, but also appealed to both genders, and all ages.

I produced a refined and sophisticated digital presence for Monica, with muted pastel tones, and clean lines, in order to achieve her desired honest and uplifting approach to fitness. I conducted photoshoots and developed brand icons, typography, and creative strategies, to give Monica’s audience faith in her skills, and access to a pilates regime that engages rehabilitation, athletic performance and aids neurological conditions.

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