Bamboa

Luxury Retail

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Bamboa wanted to update her brand guidelines to reflect her target audience. The ambitious modern woman, with discerning taste, and an eye for quality. Bamboa offers sumptious materials from silks to bamboo cotton for everyday basics, from t-shirts to homeware. But Julia, wanted to create a brand narrative, that invited her clients to share in a synergistic relationship with nature. Looking to sustainable products, not only to respect the planet, but foster a greater of sense of inner-beauty and empowermement. Her new brand guidelines, needed to offer a window into the possibilities of a haramonious grounded life, through soothing and responsible retail choices. Her small business required an adaptable template and unifying colour-scheme. This was a short term project, but an enjoyable creative journey. We designed a new logo, and brand identity that her business and marketing could fluidly evolve from. We also art directed, poignant imagery, with this discerning brand narrative in mind. Never deviating from the dreamy ambience Bamboa offers its consumer.