As the lead Designer and Strategist for Chromatic, an emerging fashion and pop culture brand, I guided the development of a bold visual identity that blends high-energy streetwear with culturally resonant design. The project spanned from concept to execution, anchoring Chromatic’s presence in a saturated market with a vibrant, unmistakable brand language.

​

Chromatic launched with a cohesive brand system and strategic toolkit that positioned it for rapid engagement with Gen Z and millennial audiences. The brand now stands as a visual and ideological force in fashion-meets-culture, with an identity strong enough to scale across merchandise, media, and collaborative platforms