Liquid Luck

Artisanal Coffee

​

We were sought out by a French entrepreneur, to create a concept design pitch deck, for his coffee brand Liquid Luck. We developed a brand identity, brand guidelines, and marketing narrative drawn out of a magical ideal for a morning routine. That first cup of coffee providing a jump start of positive energy for a productive day. The idea of luck alludes to the modern fascination with healing elixirs, new age potions that cure, uplift and revitalise age old habits. This project was inspired by modern block colours mixed with textures and raw natural themes. Creating a window into a luscious world, a portal to a utopian landscape that flows into every cup of coffee.

We played with a marketing and branding style, that was an alternative approach to an oversaturated market. Coffee an essential product for most people, with a luxury and fantastical element. Perhaps directed towards a more youthful audience, yet still seeking to engage the whole. Charming web-copy, inviting visuals, and an addictive aesthetic became the framework for a robust brand eco-system.