Have you heard what people say about you?

We've had many conversations that begin with:

"I've got a business, I don't need a brand..."

You already are a brand! Like it or not.

Here’s Why:

The moment your product or service is out in the world, it stops belonging to you. It leaves your control and lives in other people's worlds. If you're lucky many other people's worlds. And that product or service has transformed into something maybe you didn't intend it to be. It is felt in ways seen and unseen. You don't just sell a product or provide a service, you generate a perception, an emotion, a feeling. That interaction, whether it’s delight or disappointment is your brand.

So what do people say about you? When you let your brand grow by chance, you've neglected strategy and embraced something akin to gossip. When a perception you did not intentionally craft becomes your brand story, you are gambling with your future.

And Here’s the Truth:

If you don’t tell your story, others will tell it for you. And trust me, they’ll get it wrong.

It's not about make believe, or telling people what you think they want to hear. It's not about making more noise when we're all searching for five minutes of peace.

It's about saying truthfully and succinctly, what you do and who you do it for, in a way that has us thinking, you've got the right idea.

So the Real Question Is:

Are you shaping your brand by choice or by chance? Because random isn’t neutral. It’s permission for confusion.

For example: Boring Coffee Co.

We are just a coffee shop....

Tagline

Cup of Joe, off you go...

Brand Promise

At boring Coffee Co, we don't care how to spell your name, whether you want Ethiopian blend or French Roast, we don't like latte flowers or hearts and we hope you'll just get your cup and go. Because hello, there's a line...

Core Messaging Pillars

1. Rooted in Ritual

   Irony, humour and embracing the mundane, becomes a unique way to tell the same story.

   
   

2. Community First

   We’re not here to know your name, remember your order, and celebrate latte art, we make space for the neighbourhood to get up and go.

   
   

3. Quality Without Pretension

   Our baristas are good at joe, not snobby. Our menu is real and approachable. Drink it, Don't Post it! Specialty coffee made simple, with a side of roast, and I'm not talking beans.

   
   

4. Sustainable and Energy Conscious

   We partner with farms we know and trust, use compostable packaging, and are working toward a zero-waste future, because good coffee shouldn’t come at a global cost, and for the love of all things Joe, can one thing be simple?

   
   

   How does this help?

   
   

   Understandable, Memorable, Trust-building and Directional (for you)

   
   

   It becomes an internal compass for: Brand voice on social media, website tone, hiring decisions, design and photography, partnerships and events, the list is endless. You get this gist. Stand out, tell your story, even if it's boring. We promise as long as it's real, the people will want to hear it.

   
   

   Need help building out your company communications frame work? Let’s talk.