Brand Strategy

Get Remote Dude insights, real case studies, and industry stories on brand strategy. Join us on this journey and see how we build impactful brands, create meaningful connections, and navigate the ever-changing business landscape. not to mention free assets and materials!

Social Currency & Ironic Branding.

Great edgy brands master emotional dissonance. They pair a product with an unexpected tone, creating a little jolt of surprise or discomfort. That tension and its resolution becomes the hook.

Jun 33 min read

Cracking The Code UVP+BS=ID

It all comes down to two key branding pillars: Unique Value Proposition (UVP) and Brand Strategy. understanding the difference between these two can be the key to building a brand that sky rockets. Let’s break it down.

Feb 162 min read

Why Your Brand is Blending in and How to Fix It.

As customers, we recognise a forgettable brand when we experience one. At first, it feels familiar—pleasant, even. But before long, it loses its impact, like a weak handshake. And so, we move on without thinking twice.

Feb 142 min read

If Brand Strategy is so Important, Why is it So Confusing?

Some say brand strategy is about defining your purpose and values. Some say it’s a marketing plan for growth. And others think it’s about making your brand recognisable.

Feb 82 min read

Social Currency & Ironic Branding.

Cracking The Code UVP+BS=ID

Why Your Brand is Blending in and How to Fix It.

If Brand Strategy is so Important, Why is it So Confusing?

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